Work

Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

Year: 2001

Type: article

Study design: Clinical Trial

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00110-1

Authors: William H Motes, Arch G Woodside

Institutions: University of Alabama, Boston College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975438150

FWCI:

Cites: 39

Cited by: 17

Related to: 10