Work

Puffery and Readership of Magazine Ads

Year: 1982

Type: article

Source: Journalism Quarterly

DOI: 10.1177/107769908205900419

Authors: Bruce G. VandenBergh, Nan Bartlett

Institution: Michigan State University

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975476573

FWCI: 3.31

Cites:

Cited by: 7

Related to: 10