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Bruce G. VandenBergh

Observed names: BRUCE G. VANDENBERGH, Bruce Vandenbergh
OpenAlex ID: A5013533486
Advertising Creatives Look at Creativity
1984 · SANDRA E. MORIARTY, BRUCE G. VANDENBERGH · The Journal of Creative Behavior · 29
Puffery and Readership of Magazine Ads
1982 · Bruce G. VandenBergh, Nan Bartlett · Journalism Quarterly · 7
Numbers Grow, Problems Remain for City Magazines
1982 · Alan D. Fletcher, Bruce G. VandenBergh · Journalism Quarterly · 7
Creative Strategy in Advertising. Jewler, A. Jerome. Belmont, California: Wadsworth Publishing Company, 1981. Paperback, 230 pp
1981 · Bruce Vandenbergh · Journal of Advertising
Works count: 4
Citation count: 43
H-index: 3
I10-index: 1
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