Work

Creative Strategy in Advertising. Jewler, A. Jerome. Belmont, California: Wadsworth Publishing Company, 1981. Paperback, 230 pp

Year: 1981

Type: book-review

Source: Journal of Advertising

DOI: 10.1080/00913367.1981.10672768

Author: Bruce Vandenbergh

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016564872

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