Work

Developing New Services: Improving the Process Makes it Better

Year: 1989

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/eum0000000002478

Author: Michael R. Bowers

Institution: University of Alabama at Birmingham

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975512401

FWCI:

Cites: 4

Cited by: 166

Related to: 10