Work

Maximising sponsorship opportunities: a brand model approach

Year: 2011

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111121116

Authors: Nicolas Renard, Lionel Sitz

Institution: École de management de Lyon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975700540

FWCI: 4.628

Cites: 19

Cited by: 21

Related to: 10