Work

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

Year: 2015

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/jibs.2014.69

Authors: S Cem Bahadir, Sundar G Bharadwaj, Rajendra K Srivastava

Institutions: Özyeğin University, University of Georgia, Singapore Management University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976065773

FWCI: 14.91

Cites: 101

Cited by: 78

Related to: 10