Work

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

Year: 1987

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209116

Author: Kevin Lane Keller

Institution: Stanford University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976307125

FWCI: 9.456

Cites:

Cited by: 486

Related to: 10