Work

Incremental value modeling

Year: 2002

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.10035

Authors: Behram Hansotia, Brad Rukstales

Institution: University of Michigan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976459656

FWCI: 6.5

Cites: 2

Cited by: 121

Related to: 10