Work

Industrial buyer behaviour: Some aspects of the search process

Year: 1974

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005079

Author: George A Luffman

Institution: University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976497345

FWCI: 5.115

Cites: 3

Cited by: 18

Related to: 10