Work

The impact of internal and external reference prices on brand choice: The moderating role of contextual variables

Year: 1998

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(99)80102-x

Authors: V Kumar, Marvin Hurley, Kiran Karande, Werner J Reinartz

Institutions: University of Houston, Old Dominion University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976831384

FWCI: 3.182

Cites: 34

Cited by: 109

Related to: 10