Work

Marketing Strategy Typologies in Hungary

Year: 1993

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000656

Authors: Graham J. Hooley, Jozsef Beracs, Krizstina Kolos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976992263

FWCI: 8.268

Cites:

Cited by: 58

Related to: 10