Work

Attitudes towards European, Japanese and US Cars

Year: 1987

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004700

Authors: Jacqueline J. Brown, C. David Light, Gregory M. Gazda

Institution: University of San Diego

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977017751

FWCI: 1.792

Cites: 15

Cited by: 22

Related to: 10