Work

From experiential psychology to consumer experience

Year: 2014

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2014.09.001

Authors: Bernd Schmitt, J. Joško Brakus, Lia Zarantonello

Institutions: Columbia University, University of Leeds, University of Bath

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977276329

FWCI: 34.62

Cites: 57

Cited by: 458

Related to: 10