Work

Developing effective corporate consumer information programs

Year: 1982

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(82)90042-8

Author: David A. Aaker

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977413029

FWCI: 3.088

Cites: 33

Cited by: 8

Related to: 10