Work

Facebook ‘friendship’ and brand advocacy

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.45

Authors: Elaine Wallace, Isabel Buil, Leslie de Chernatony

Institution: Ollscoil na Gaillimhe – University of Galway

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977790294

FWCI: 17.93

Cites: 68

Cited by: 120

Related to: 10