Work

Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

Year: 2010

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-010-0053-6

Authors: Enrique Bigné-Alcañiz, Rafael Currás-Pérez, Carla Ruiz-Mafé, Silvia Sanz-Blas

Institution: Universitat de València

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977970244

FWCI: 5.701

Cites: 64

Cited by: 81

Related to: 10