Work

Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers

Year: 2007

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260601058248

Author: Ainsworth Anthony Bailey

Institution: University of Toledo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978048121

FWCI: 3.542

Cites: 46

Cited by: 76

Related to: 10