Work

Retail involvement in direct marketing

Year: 1997

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(96)00021-5

Author: Michelle A. Morganosky

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978093841

FWCI:

Cites: 25

Cited by: 6

Related to: 10