Work

What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice

Year: 1997

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(96)00037-7

Authors: Eva M. Thelen, Arch G. Woodside

Institutions: Universität Innsbruck, Tulane University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978108793

FWCI: 7.83

Cites: 35

Cited by: 61

Related to: 10