Work

Do moniker maladies afflict name letter brands? A dual process theory of name letter branding and avoidance effects

Year: 2010

Type: article

Source: Journal of Experimental Social Psychology

DOI: 10.1016/j.jesp.2010.12.005

Author: Luke Kachersky

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978131221

FWCI: 0.74

Cites: 33

Cited by: 10

Related to: 10