Work

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Year: 2009

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.46.5.693

Authors: Ronald W. Niedrich, Danny Weathers, R. Carter Hill, David R. Bell

Institutions: Louisiana State University, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978150414

FWCI: 7.249

Cites: 42

Cited by: 55

Related to: 10