Work

50% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products

Year: 2007

Type: article

Source: The Journal of Social Psychology

DOI: 10.3200/socp.147.4.413-422

Authors: Shu Li, Yan Sun, Yong Wang

Institutions: Chinese Academy of Sciences, Institute of Psychology, Chinese Academy of Sciences

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978157591

FWCI: 4.723

Cites: 26

Cited by: 64

Related to: 10