Work

Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

Year: 2008

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s002184990808015x

Authors: Yeqing Bao, Alan T. Shao, Drew Rivers

Institutions: University of Alabama in Huntsville, University of North Carolina at Charlotte, North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978401729

FWCI: 7.65

Cites: 37

Cited by: 58

Related to: 10