Work

Understanding consumers’ perceptions of competitive tiers—can perceived risk help?

Year: 1989

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1989.9964078

Author: Leslie de Chernatony

Institution: Cranfield University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978434650

FWCI: 3.136

Cites: 24

Cited by: 18

Related to: 10