Work

An integrated relationship (guanxi) marketing model in china

Year: 1998

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.1998.9985335

Author: Y. H. Wong

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978444156

FWCI: 3.31

Cites: 65

Cited by: 17

Related to: 10