Work

Marketing Concept and Customer Orientation

Year: 1986

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004757

Authors: Roger Dickinson, Anthony Herbst, John O’Shaughnessy

Institutions: The University of Texas at Arlington, Rollins College, Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978463994

FWCI:

Cites: 9

Cited by: 61

Related to: 10