Work

Markets of a single customer: exploiting conceptual developments in market segmentation

Year: 1997

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569710190587

Authors: Ali Kara, Erdener Kaynak

Institution: Pennsylvania State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978587267

FWCI: 10.92

Cites: 41

Cited by: 131

Related to: 10