Work

Allocation of budget on marketing efforts: an econometric approach in India

Year: 2011

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851111165057

Authors: Mehir Kumar Baidya, Partha Basu

Institutions: Indian Institute of Social Welfare and Business Management, Indian Institute of Technology Kharagpur

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978593660

FWCI: 1.851

Cites: 70

Cited by: 7

Related to: 10