Work

Brands in the arts and culture sector

Year: 2014

Type: editorial

Source: Arts Marketing An International Journal

DOI: 10.1108/am-08-2014-0028

Authors: Carsten Baumgarth, Daragh O’Reilly

Institutions: Berlin School of Economics and Law, University of Sheffield

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978594313

Cites: 30

Cited by: 24

Related to: 10