Work

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Year: 2006

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2550051

Authors: Nancy Spears, Tom J Brown, Peter A Dacin

Institution: University of North Texas

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978610589

FWCI: 5.523

Cites: 39

Cited by: 39

Related to: 10