Work

Can Effort/Satisfaction Theory Explain Price/Quality Relationships?

Year: 1978

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02721825

Author: Nessim Hanna

Institution: Northern Illinois University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978662608

FWCI:

Cites: 17

Cited by: 10

Related to: 10