Work

Primer in B2B brand-building strategies with a reader practicum

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.03.010

Author: Mark S. Glynn

Institution: Auckland University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1978699517

FWCI: 10.2

Cites: 62

Cited by: 82

Related to: 10