Work

Branding from the inside out

Year: 2008

Type: article

Source: London Business School Review

DOI: 10.1111/j.1467-8616.2008.00542.x

Author: Nader Tavassoli

Institution: London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978806681

FWCI: 20.68

Cites:

Cited by: 97

Related to: 10