Work

A tale of two theories: Sympathy or competition?

Year: 2006

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.09.025

Author: Ivonne M. Torres

Institution: New Mexico State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W1979007288

FWCI: 2.34

Cites: 39

Cited by: 28

Related to: 10