Work

Non-student consumer attitudes towards product placement

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.2501/s0265048709200564

Authors: Yongjun Sung, Federico de Gregorio, Jong-Hyuok Jung

Institutions: The University of Texas at Austin, University of Akron

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979025557

FWCI: 15.55

Cites: 47

Cited by: 61

Related to: 10