Work

Comparative advertising in horizontal business publications

Year: 1987

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(87)90010-1

Authors: Linda E. Swayne, Thomas H. Stevenson

Institution: University of North Carolina at Charlotte

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979087432

FWCI: 7.217

Cites: 12

Cited by: 26

Related to: 10