Work

A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Profit Performance?

Year: 2011

Type: article

Source: RePEc: Research Papers in Economics

Authors: Richard A. Heiens, Larry P. Pleshko

Institutions: University of South Carolina Aiken, University of South Carolina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979220338

FWCI: 4.639

Cites: 22

Cited by: 19

Related to: 10