Work

Dynamic relationships among R&D, advertising, inventory and firm performance

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0359-0

Authors: Shrihari Sridhar, Sriram Narayanan, Raji Srinivasan

Institutions: Pennsylvania State University, Michigan State University, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979240274

FWCI: 8.899

Cites: 86

Cited by: 106

Related to: 10