Work

Myth, reality and requirements in pharmaceutical Key Account Management

Year: 2009

Type: article

Source: Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

DOI: 10.1057/jmm.2009.11

Author: Brian D Smith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979291467

FWCI: 3.111

Cites: 7

Cited by: 12

Related to: 10