Work

Developing a new understanding of markets: reinterpreting the 4Ps

Year: 2005

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620510592722

Authors: Håkan Håkansson, Alexandra Waluszewski

Institution: Uppsala University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979338180

FWCI: 8.926

Cites: 26

Cited by: 66

Related to: 10