Work

Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_5

Authors: Heribert Meffert, Mathias Giloth

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W197939999

FWCI: 28.83

Cites: 17

Cited by: 25

Related to: 10