Work

Would you believe it? A detailed investigation of believability in comparative price advertising

Year: 2012

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2012.715489

Authors: James F. Devlin, Christine T. Ennew, Sally McKechnie, Andrew Smith

Institution: University of Nottingham

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979406369

FWCI: 0.912

Cites: 57

Cited by: 9

Related to: 10