Work

Commentary on Peter Leeflang and Dick Wittink's “Building models for marketing decisions: Past, present and future”

Year: 2000

Type: editorial

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(00)00019-7

Author: Hubert Gatignon

Institution: INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979503715

Cites: 37

Cited by: 25

Related to: 10