Work

Determinants of Store Brand Share

Year: 2014

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2014.04.002

Authors: Raj Sethuraman, Katrijn Gielens

Institutions: Southern Methodist University, University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979514432

FWCI: 61.85

Cites: 35

Cited by: 170

Related to: 10