Work

Advertising Budget Practices: A Review

Year: 1995

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1995.10505030

Author: J. Enrique Bigné

Institution: Universitat de València

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979667063

FWCI:

Cites: 30

Cited by: 31

Related to: 10