Work

Effect of Public Disgrace on Celebrity Endorser Value

Year: 2000

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(00)70190-x

Authors: David H.B. Bednall, Anthony Collings

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979668602

FWCI:

Cites: 12

Cited by: 13

Related to: 10