Work

An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets

Year: 1982

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1982.10672823

Authors: Jimmy D. Barnes, Brenda J. Moscove, Javad Rassouli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979800332

FWCI: 3.204

Cites: 4

Cited by: 13

Related to: 10