Work

Marketing Management: Text and Cases

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250257

Authors: Kendall Adams, Douglas J. Dalrymple, Leonard J. Parsons

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979980967

FWCI:

Cites:

Cited by: 97

Related to: 10