Work

Price and quality competition between brands and own brands

Year: 2004

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560410511113

Authors: Gary Davies, Eliane Brito

Institutions: University of Manchester, Emerald Group Publishing (United Kingdom), Universidade Presbiteriana Mackenzie

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980098692

FWCI: 3.721

Cites: 27

Cited by: 46

Related to: 10